Some Carriers Remove Roadblock to Mobile Ad Success
Carrier Group Touts Credible Mobile Ad Data
By Cassimir Medford
Red Herring
“The GSMA on Monday said it came up with a way to measure mobile users’ browsing behavior that could remove a long-standing roadblock to the success of mobile advertising.”
Media Stamp Launched!
After over two years of development, I am proud to say that Ringleader Digital’s Media Stamp is officially launched!!! Agencies, publishers, and many others came to support our event as we unveiled the power of what unique identification, enhanced analytics, targeting will do for the mobile industry.
I am extremely excited about where Ringleader Digital will take the mobile advertising and marketing space. The possibilities that Media Stamp will enable are limitless as we continue to push the envelope with our technology to all digital requesting devices in the near future – in car GPS systems, portable gaming devices, indoor/outdoor digital signage, etc.
With speakers on our agenda like Larry Weber, Chairman & Founder of W2 Group giving an inspiring key note speech, the Interactive Advertising Bureau addressing the importance of targeting and self-regulation, Nielsen Mobile discussing the mobile internet and advertising trending towards a critical mass, and a powerhouse panel of industry leaders comprised of agencies such as Razorfish, OMD’s Ignition Factory, and leading mobile publishers Thumbplay and go2 Media, the day’s events was a big win for the industry and what we have all been collectively working towards.
The mobile advertising marketplace will continue to grow and evolve and I promise that Ringleader Digital will continue to be at the forefront of it all. We are working closely with market constituents and consortiums to continue our aggressive drive from many standpoints – technology, privacy, ad networking, and more. One of my visions for the near future is to see one global standard that will result in a mobile explosion, unparalleled penetration, and mass market acceptance. I know that Media Stamp will be one of the main components to achieve this.
