Tuesday, November 11, 08

RLD Making Some Noise

It looks like Ringleader Digital’s launch of Media Stamp is making some noise in the industry. We’ve been developing Media Stamp technology for over 2 years now, and after our unveiling with industry first features and functionality, we’re seeing people trying to capitalize.  
 
Our main goals with launching Media Stamp are to significantly drive the mobile advertising market forward and to create a standard that can be leveraged across all digital media.
 
We are excited by the drive and energy behind the mobile and emerging media marketplace, and welcome the innovation and ‘coopetition’ from players in the space working on technologies like Media Stamp. This is exactly what we need to continue with the success and growth the industry is undergoing.  
 
We wish everyone good luck in their continued developments and are excited to see what comes out from all the efforts.  As for Ringleader Digital, we will continue on with our vision and goals of propelling our industry forward by developing more ground breaking technologies like Media Stamp. We applaud everyone working to advance the mobile and emerging media industries, and welcome the potential for collaboration that may emerge and ultimately help bring parity to the industries. We look forward to hearing from you soon.

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Friday, November 7, 08

Media Stamp Launched!

After over two years of development, I am proud to say that Ringleader Digital’s Media Stamp is officially launched!!!  Agencies, publishers, and many others came to support our event as we unveiled the power of what unique identification, enhanced analytics, targeting will do for the mobile industry. 

 

I am extremely excited about where Ringleader Digital will take the mobile advertising and marketing space.  The possibilities that Media Stamp will enable are limitless as we continue to push the envelope with our technology to all digital requesting devices in the near future – in car GPS systems, portable gaming devices, indoor/outdoor digital signage, etc. 

 

With speakers on our agenda like Larry Weber, Chairman & Founder of W2 Group giving an inspiring key note speech, the Interactive Advertising Bureau addressing the importance of targeting and self-regulation, Nielsen Mobile discussing the mobile internet and advertising trending towards a critical mass, and a powerhouse panel of industry leaders comprised of agencies such as Razorfish, OMD’s Ignition Factory, and leading mobile publishers Thumbplay and go2 Media, the day’s events was a big win for the industry and what we have all been collectively working towards. 

 

The mobile advertising marketplace will continue to grow and evolve and I promise that Ringleader Digital will continue to be at the forefront of it all.  We are working closely with market constituents and consortiums to continue our aggressive drive from many standpoints – technology, privacy, ad networking, and more.  One of my visions for the near future is to see one global standard that will result in a mobile explosion, unparalleled penetration, and mass market acceptance.  I know that Media Stamp will be one of the main components to achieve this.    

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Thursday, November 6, 08

‘Vote Early’ Very Successful for Obama Campaign

Mobile Advertising: Quattro Wireless Obama Campaign Vote Early
Bena Roberts
GoMo News
November 5, 2008

In an initiative called ‘Vote Early,’ the Obama campaign used Quattro Wireless to target youth voters via their mobile devices. The campaign consisted of demographically and geographically targeted ads to provide information about the Obama campaign, voting locations, and contact information.

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Wednesday, November 5, 08

ChaCha Enters the Arena

ChaCha Debuts Mobile Advertising Solution
Jason Ankeny
FierceMobileContent
November 4, 2008

ChaCha, a free mobile answers service, announced the launch of its Rich SMS Advertising solution. ChaCha promises brand marketers the tools to implement targeted, interactive campaigns reaching more than 1.7 million subscribers.

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Tuesday, November 4, 08

Will Mobile Reach its European Projections?

Mobile Advertising is Massively Overhyped, Says Analyst Firm
Paul Rasmussen
FierceWireless Europe
November 3, 2008

Conflicting research leaves analysts wondering whether or not mobile will generate its projected revenue over the next couple of years. While mobile does hold enormous potential for brands, it still needs to emerge from the level of technology that it’s currently at and develop media experiences that match what real consumers want.

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Monday, November 3, 08

Why Mobile Social Networking Hasn’t Taken Off

Mobile Social Networking - Is It the Future?
The Digital Lookout
November 1, 2008

According to the digital press, the perceived future of social networking is mobile. By nature, social networks are a communication tool used to connect with friends or like-minded people. Mobile phones serve the same purpose, but aren’t utilized as fully as they should be to maximize mobile social networking.

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Friday, October 31, 08

Nielsen Mobile Stats Indicate Mobile is Growing Slowly

Nielsen Reveals Latest Mobile Advertising Response Rates
Rick Mathieson
Branding Unbound
October 30, 2008

Nic Covey, Director of Insights for Nielsen Mobile, reports that 70% of mobile subscribers don’t recall or respond to mobile advertising. Only 13% recall and respond to mobile ads.

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Thursday, October 30, 08

MMA to Update Guidelines Twice Each Year

MMA Updates Global Advertising Guidelines
Sue Marek
FierceMobileContent
October 29, 2008

An updated version of the MMA’s global Mobile Advertising Guidelines was released yesterday. The guidelines are designed to create a streamlined system for brands and agencies and will be updated every six months according to Laura Marriott, president of the MMA.

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Wednesday, October 29, 08

Two More Years Until Mobile is Mainstream

Mobile Advertising to Hit Mainstream by 2010 Says IAB Research
MobiADNews
October 28, 2008

Both clients and agencies believe that mobile advertising will become a substantial part of marketing plans within the next two years according to recent research study from the IAB. Study respondants thought that mobile could be best for ads within the Entertainment category.

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Tuesday, October 28, 08

SinglePoint Launches SingleBrand

Mobile Advertising: SinglePoint Introduces SingleBrand Ad Marketplace for Messaging
Bena Roberts
GoMo News
October 27, 2008

SinglePoint has launched a new ad marketplace called SingleBrand, an onscreen inventory for mobile messaging campaigns run on the TV. SingleBrand allows advertisers to directly access a unique, highly targeted inventory in real-time for a cost-effective marketplace experience.

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