Campaign Targeting

By giving advertisers all the targeting and real-time reporting capabilities they have come to expect from the online world, plus mobile specific parameters like handsets, device functionality and carrier, Ringleader technology delivers higher click-through rates and fosters a long-term relationship with the advertiser.

Ringleader’s platform can execute campaigns based on the following targeting criteria:

Real time keyword-based, content-specific targeting.

National, regional, or local market segmentation, or by specified area, ZIP or geocodes(s).

Specific day-of-week or time-of-day flighting.

Easy to implement campaign ceilings enable unparalleled messaging control – adjustable on a daily, weekly or monthly basis.

Wireless carrier, device type, handset make and model, screen-size and resolution.